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Ideas Lab method

How we score ideas

Every idea gets four questions, five frameworks, a real-world evidence check, and one verdict: build, validate first, or skip.

Questions
4
Frameworks
5
Verdicts
3
Browse scored ideas

Contents

  1. 01FL Method
  2. 02Value Equation
  3. 03One-Person Business
  4. 04Viral Frameworks
  5. 05Builder Lens
  6. 06Validation layer
  7. 07Verdicts
  8. 08Score tiers

01FL Method

home court, 4 questions, 100 points

The FL Method is the home court scorer. It breaks every idea into four weighted pillars that together answer one question: is this worth a solo builder's time?

Pain 30Solution 25Willingness 25Buildability 20
Pain Reality30 pts

Is the pain real?

Are people actively searching for solutions, complaining online, or paying for workarounds? Real pain leaves evidence.

Search volume for the problemForum complaints and workaroundsExisting spending on bad solutions
Solution Gap25 pts

Is there room?

Is the current market underserving this need? Are existing solutions clunky, overpriced, or missing entirely?

No clear market leaderCompetitors have low ratingsPrice anchoring leaves roomFeature gaps in existing tools
Willingness to Pay25 pts

Would people act?

Would the target audience actually pay for a better solution? Evidence of spending behavior in adjacent categories matters more than survey answers.

Adjacent spending patternsFreemium conversion signalsCommunity engagement strength
Buildability20 pts

Can I ship?

Can a solo builder ship an MVP in weeks, not months? Technical complexity, API availability, and existing tools all factor in.

Available APIs and librariesLow infrastructure requirementsClear scope for an MVP

Builder's note

These four questions are the ones I kept coming back to before starting anything. Not “is it cool?” or “could it go viral?” but “is the pain real, and can I actually build this?” The point system just formalized what was already a gut check.

Beyond the FL Method, every idea goes through four more frameworks, each scoring 0 to 100. None of them are endorsed by or affiliated with the people who inspired them. They are our interpretation, adapted for solo builder idea evaluation.

02Value Equation

weight 20%

Dream outcome multiplied by perceived likelihood of achievement, divided by time delay and effort.

Inspired by the value equation framework. Adapted for solo builder idea evaluation.

Dream Outcome
20 pts
How desirable is the end result? The bigger the transformation, the higher the perceived value.
Perceived Likelihood
25 pts
Does the buyer believe it will actually work for them? Social proof, specificity, and guarantees move this needle.
Time to Result
15 pts
How quickly does the user see results? Faster wins beat bigger promises.
Effort and Sacrifice
20 pts
How much work does the buyer have to put in? Lower effort means higher perceived value.
Execution Speed
20 pts
Can a solo builder launch fast enough to capture the window? Time kills deals.

03One-Person Business

weight 20%

Personal edge. Looks at whether a solo creator audience would care about the idea, and whether it positions the builder as someone others want to learn from.

Inspired by the one-person business philosophy. Adapted to score personal edge.

Curiosity Factor
25 pts
Does the idea make people curious? Ideas that make people think "I want to know more" have natural pull.
Fits who you are
20 pts
Does this align with who the builder is? Authenticity compounds over time.
Audience Overlap
15 pts
Does the idea connect to an existing audience or community? Built-in distribution matters.
Reuse Potential
15 pts
Can this be turned into content, courses, or templates? One effort, multiple outputs.
Monetization Path
15 pts
Is there a clear path from free value to paid product? Free forever is not a business model.
Uniqueness
5 pts
Is there a non-obvious angle? Differentiation through personal experience.
Platform Fit
5 pts
Does the format fit existing platforms? Build where the audience already hangs out.

04Viral Frameworks

weight 20%

Hook strength and shareability. Optimizes for the first 3 seconds and the impulse to send it to a friend.

Inspired by micro-SaaS and viral content frameworks. Adapted for idea-level evaluation.

Problem Clarity
20 pts
Can you explain the problem in one sentence? Clear problems get shared.
Hook Strength
25 pts
Does the idea stop the scroll? Pattern interrupts and unexpected angles win.
Shareability
20 pts
Would someone send this to a friend? The "you need to see this" factor.
Monetization Fit
15 pts
Is the revenue model obvious? Subscriptions, one-time, usage-based.
Risk Level
10 pts
What is the downside of trying? Low-risk ideas get more attempts.
Testability
10 pts
Can you validate this with a landing page and $50? Fast experiments win.

05Builder Lens

weight 20%

Builder credibility. Looks for real usage, real metrics, and real decisions. Penalizes vaporware.

Inspired by startup evaluation criteria. Adapted for pre-launch idea assessment.

Problem Evidence
15 pts
Is there quantifiable evidence that this problem exists at scale? Data beats opinions.
Market Timing
15 pts
Is this the right moment? Too early is as bad as too late.
Founder-Market Fit
15 pts
Does the builder have an unfair advantage? Domain knowledge, existing audience, or technical edge.
Defensibility
15 pts
What stops someone from copying this in a weekend? Data, community, or switching costs.
Simplicity
15 pts
Can you explain the business model on a napkin? Complexity is a red flag at the idea stage.
Growth Potential
15 pts
Does the idea have natural expansion paths? Good ideas grow into ecosystems.

06Validation layer

Scores mean nothing without evidence. After scoring, every idea goes through a validation layer. We search for real-world evidence that either supports or contradicts the score. This is what separates an AI opinion from a data-backed recommendation.

01

Evidence Search

Google Search for competitors, pricing, and market signals. Reddit for community sentiment. Real data from real conversations, not surveys.

02

Competitive Intel

How many competitors exist? Are they well-funded or vulnerable? What are users complaining about in their reviews? Where are the gaps?

03

Confidence Rating

Each idea gets a confidence level (high, medium, low) based on how much evidence was found. Low evidence means the score is less reliable, not that the idea is bad.

07Verdicts

After the questions, the frameworks, and the evidence check, everything folds into one of three calls.

BUILD65+

Strong signal across the board. The idea clears enough bars to justify building an MVP. Ship something small and test with real users.

VALIDATE FIRST40 to 64

The signal is there but not conclusive. Talk to potential users, run a landing page test, or find more evidence before investing build time.

SKIPBelow 40

Not enough signal to justify the time investment. Move on to the next idea. The best builders are fast at saying no.

08Score tiers

  • 75 to 100Exceptional

    Strong signal across all dimensions. This is rare. If you see it, pay attention.

  • 60 to 74Strong

    Solid fundamentals with minor gaps. Worth exploring with a focused MVP.

  • 45 to 59Moderate

    Promising but unproven. Needs more research or a different angle before committing time.

  • 30 to 44Weak

    Significant gaps in the scoring. Could work with a major pivot, but risky as-is.

  • 0 to 29Risky

    Weak signal across most dimensions. Not worth pursuing without a different approach.

Do your own research

The scoring system is a starting point, not a business plan. AI models can miss context, overweight trends, or undervalue niche markets. Use the scores as one input alongside your own research, conversations with potential users, and judgment. The best ideas still require a human who cares enough to build them well.

Browse scored ideas

Every idea is free to browse, scores included.