Every CEO and CFO change at US public companies, live from SEC

Built this solo. It watches SEC filings for executive and board changes, extracts the data, and shows it in real time. 2,100+ changes in the last 30 days. The comp data is interesting: average new CEO total comp is $8.4M across 284 appointments. The /explore page is fully open, no login needed.

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FL score

78

out of 100

Verdict

BUILD

high confidence

Competition

11

competitors found, emerging market, funded players

Trend

No signal yet

A real-time, specialized SEC data service tracking CEO/CFO changes and compensation for financial professionals, offering an affordable, simpler alternative to expensive terminals.

The pain

Financial professionals, investors, and competitive intelligence teams need to track CEO and CFO changes at US public companies in real-time, but existing solutions are either prohibitively expensive (Bloomberg, Refinitiv: $3,600-$30,000/year), overly complex, have dated interfaces, or lack the specific focus needed.

The gap

There's an unserved audience who needs only this specific, real-time data without the overhead and cost of comprehensive financial terminals. The gap is a focused, affordable, user-friendly tool that extracts and presents this critical information directly from SEC filings, addressing frustrations with complexity and price.

Build angle

Build a simple, subscription-based micro-SaaS that focuses solely on real-time extraction and notification of CEO/CFO changes, including compensation details, from US public company SEC filings, designed for ease of use and affordability.

Strengths

  • Problem is highly specific and severe for target users.
  • Creator has already built and launched the product solo, demonstrating strong execution and speed.
  • Clear, strong willingness to pay for this type of data (evidenced by competitor pricing).
  • Addresses specific pain points (cost, complexity, dated UI) of leading competitors.
  • Real-time data from SEC filings provides high urgency and value.

Risks

  • Market is dominated by very powerful, well-funded incumbents (Bloomberg, Refinitiv, FactSet).
  • Niche market may limit overall scale.
  • Distribution and customer acquisition in the financial sector can be challenging and costly.
  • Maintaining real-time data extraction reliability and accuracy from SEC filings is an ongoing operational challenge.

Next steps

  1. Focus intensely on a specific sub-segment of the financial market (e.g., small hedge funds, M&A advisors, competitive intelligence teams) to refine the value proposition and marketing.
  2. Gather direct feedback from early users on the /explore page to identify critical missing features or further simplification opportunities.
  3. Experiment with pricing tiers that aggressively undercut incumbent's relevant features while still capturing value.
  4. Explore partnerships or integrations with existing smaller financial platforms (e.g., Koyfin, YCharts) to leverage their distribution.

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