Helios – what plug-in solar could generate for any address in Britain

Plug-in solar panels (no electrician needed) have just become legal in the UK and will go on sale soon. Helios estimates how much electricity a typical installation could generate at a given address and what that's worth against your tariff.It uses UK government LIDAR data to reflect the actual skyline, so it knows whether there's a building or a hill blocking the sun.Caveats: - Outside LIDAR coverage (most of Scotland and Wales) it falls back to a synthetic horizon (less accurate). - Trees and recent developments (post-2022 or so) may not be in the data, and some address placements could be off (geocoding via OSM).Feedback on the shading model especially welcome.

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FL score

62

out of 100

Verdict

VALIDATE

high confidence

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A calculator that tells UK homeowners how much money plug-in solar panels would generate at their specific address using satellite data.

The pain

Plug-in solar panels are now legal in the UK but homeowners have no easy way to estimate returns before buying. They either guess, hire an expensive surveyor, or don't install at all. The financial case is unclear without address-specific data.

The gap

Existing solar calculators use generic assumptions or require manual input. Helios uses LIDAR to account for actual roof shading from buildings and terrain, the biggest variable affecting output. This removes a major friction point in the decision to buy.

Build angle

Start by validating that homeowners actually use this before buying (not just curiosity clicks). Test whether the shading model accuracy matters enough to drive purchasing decisions. Measure: do users who see high estimates actually buy panels? Can you partner with a plug-in solar retailer to track conversions. The real business model is unclear, affiliate commission, lead gen, or freemium upsell.

Strengths

  • Solves a real timing problem: plug-in solar is new and people need confidence before spending £1-3k
  • LIDAR data is a genuine technical moat, most competitors won't build this level of accuracy
  • Low marginal cost to serve additional addresses once built
  • UK market is defined and growing (government push on renewable energy)

Risks

  • Data quality issues (post-2022 developments, trees, geocoding errors) could undermine trust and accuracy claims, users will test against their own roof
  • Monetization unclear: homeowners expect free calculators; hard to charge them directly or get retailers to pay without proven conversion
  • Market may be too small: plug-in solar is niche compared to full installations; addressable market might be 50-100k UK homes, not millions
  • LIDAR coverage gaps (Scotland, Wales) reduce addressable market by ~30% and create support burden for fallback model
  • Regulatory risk: rules around plug-in solar could change; government incentives could shift the economics overnight

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