No queue position indicator for ticket purchases

Users buying tickets on platforms like Thai Ticket Major must stare at screens waiting for their turn without knowing their position in the queue, causing uncertainty and frustration during high-demand sales.

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FL score

62

out of 100

Verdict

VALIDATE

medium confidence

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Add queue position visibility to ticket purchase flows to reduce user anxiety during high-demand sales.

The pain

During flash sales for concerts or events, users refresh pages repeatedly without knowing if they're 50th or 5000th in line. This uncertainty causes them to abandon purchases, close tabs, or switch to competitors. The psychological stress is real, people feel trapped in a black box.

The gap

Ticket platforms show a loading screen or generic 'please wait' message. They don't display queue position, estimated wait time, or progress indicators. This is a solved problem in other industries (Apple Store queues, restaurant waitlists) but absent here.

Build angle

Start by partnering with one mid-size Thai ticket platform to add a queue position API and frontend widget. Measure whether showing position reduces abandonment rate and increases conversion. If it works, package it as a white-label tool for other platforms.

Strengths

  • Clear, measurable problem with direct business impact (abandonment rates)
  • Solution is technically straightforward to implement
  • Applies across multiple ticket platforms and geographies
  • Users will immediately understand the value proposition

Risks

  • Ticket platforms may resist integration due to legacy systems or lack of technical resources
  • Queue position visibility could increase support tickets if wait times are longer than expected
  • Platforms may view this as a feature they should build themselves rather than outsource
  • Market is fragmented, each platform has different tech stack and willingness to integrate
  • Revenue model unclear: charging per transaction, per platform, or per user?

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