Do you want a router that has DD-WRT pre-installed?

I sometimes run across comments where someone says they want an open-source router. I wonder if this is a viable idea for someone to start as a small company. What makes me hesitant is that, first, it looks like this already exists in several wireless and non-wireless routers (like the GL.iNet Flint or OpenWrt One), and second, I assume hackers would just make their own.I have been flashing DD-WRT to my routers for many years. My current setup is an Archer C9 that connects via cable to an Archer C8, which then wirelessly bridges to an R7000. All of them run DD-WRT. If I had "fun money," I would buy a low-power SFF PC with dual NICs, run OPNsense or OpenWrt, and use the wireless routers strictly as access points. Since I don't have that much to spend, I look for older DD-WRT friendly routers, usually under $30, on Craigslist or Facebook Marketplace, and flash them myself.I see that Ubiquiti and MikroTik make quality routers with proprietary OSes for around $65 new. Protectli and Netgate offer pfSense routers starting at $259.00. The GL.iNet Flint 2 is $169.00, and the OpenWrt One is $89.According to ResellBot (because eBay now requires a login to see sold listings with prices), the sold "DD-WRT Routers" generally go for under $160. These include the WRT3200ACM, Netgear AC1750, Linksys EA9300, and Linksys R7350.When I asked an AI how I would go about judging interest, building, raising funds, and manufacturing, it seems doable but expensive (said $125,000 minimum in total made up of $30,000 for regulatory approval, engineering and protoyping $10,000+) and time-consuming just to get to a "golden prototype" for demos.So if I were a "hacker" and wanted an open-source router, depending on my funds, I would either:1. Flash DD-WRT to an existing router (used or new).2. Buy one with it already installed, like the OpenWrt One or a Protectli device.3. Get an SFF PC and build my own.I remember when some comments about DropBox said it

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FL score

48

out of 100

Verdict

SKIP

high confidence

Competition

No competitor data yet

Trend

No signal yet

A router with DD-WRT pre-installed targets a niche group of tech-savvy users but faces strong competition and high costs to enter.

The pain

Some users want routers with open-source firmware pre-installed to avoid the hassle of flashing and configuring themselves.

The gap

Existing products and DIY options already serve this need, leaving little room for a new entrant without significant differentiation or cost advantage.

Build angle

Building a new router with DD-WRT pre-installed requires substantial investment in hardware, regulatory approval, and engineering, making it difficult for a small company or solo founder.

Strengths

  • Clear niche demand from tech-savvy users
  • Open-source firmware is proven and popular
  • Potential to bundle hardware and software for convenience

Risks

  • Market already served by existing products and DIY solutions
  • High upfront costs and regulatory hurdles
  • Limited willingness to pay premium over cheaper used routers
  • Competition from established brands and open-source communities

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