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Ads for blocked apps still appearing on timelines

Despite blocking gambling apps, users still see their ugly ads on timelines, making the platform frustrating and ineffective at ad filtering.

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FL score

55

out of 100

Verdict

SKIP

medium confidence

Competition

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Trend

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Users block gambling apps but still see their ads, causing frustration and ineffective ad filtering.

The pain

Users want to avoid certain ads, especially gambling, but current platforms fail to fully block them, leading to annoyance and distrust.

The gap

Ad blocking settings do not fully prevent ads from blocked categories appearing on user timelines, showing a technical and policy gap.

Build angle

Create a tool or service that improves ad filtering accuracy by integrating with platform APIs or using smarter detection to ensure blocked app ads do not appear.

Strengths

  • Addresses a clear user frustration with ad targeting and filtering.
  • Potential to improve user experience on social media and ad-heavy platforms.
  • Could appeal to users sensitive to gambling ads or other unwanted content.

Risks

  • Platforms may not allow third-party tools to control or filter ads effectively.
  • Ad delivery systems are complex and may limit the ability to fully block ads from certain categories.
  • User base might be niche, limiting market size and monetization potential.
  • Requires ongoing maintenance as ad algorithms and policies change frequently.

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