How did you convince family and friends to join your XMPP/Matrix server?

I love open-source software and open protocols, but my family and friends primarily communicate through SMS for exactly the reasons in https://xkcd.com/2365/Whenever XMPP or Matrix threads pop up on HN, several commenters casually mention their "friends and family XMPP (or Matrix) server."How did you convince friends and family to move away from SMS/WhatsApp and replace it with a niche messaging app?My family and friends aren't hardcore nerdy, but they're more tech-savvy than average. Their needs in messaging are mainly pragmatic: they want ease of use, reliability, and fun features. They don't care that much about privacy, decentralization, or extensibility (though I care about those things a lot).I've been experimenting with self-hosting XMPP and Matrix servers and clients in the past week, and the UX is even worse than I expected. It seems like all the clients either imitate Slack, imitate Discord, or imitate hot garbage. I haven't seen any that try to be a simple, friendly replacement for SMS. I'm a software developer who uses computers all day, and I find the UX for most of the clients incredibly hard to use.The only angle I could see to pitch XMPP/Matrix to people for non-philosophical reasons are that there's a more consistent experience across iOS/Android. The biggest shortcoming I think is visible to regular users is that there's feature degradation and missing information when iOS users have SMS conversations with Android users, especially in group chats.For people who have successfully won family and friends to XMPP or Matrix, what was your pitch? What do you recommend others do to make XMPP or Matrix an attractive experience for a regular person?

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Improving the user experience of open-source messaging to convince tech-savvy but non-expert users to switch from SMS and mainstream apps.

The pain

Current open-source messaging clients have poor UX and inconsistent features, making it hard for average users to adopt alternatives to SMS or WhatsApp.

The gap

No simple, friendly, reliable XMPP or Matrix client exists that appeals to pragmatic users who want ease of use and cross-platform consistency without complexity.

Build angle

Focus on building a clean, SMS-like client for Matrix/XMPP that prioritizes simplicity and reliability over advanced features or decentralization ideals.

Strengths

  • Clear pain point in UX and fragmentation
  • Open protocols offer technical advantages
  • Developer has domain knowledge and motivation

Risks

  • Low willingness of average users to switch messaging platforms
  • Strong network effects of SMS, WhatsApp, iMessage
  • High effort to build polished, cross-platform client
  • Limited monetization or growth potential

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