Uruky (EU-based Kagi alternative) now has Image Search and URL Rewrites

You can get a 2h free trial by solving a proof-of-work captcha when topping up your account for the first time.If you'd like to learn more, an independent interview was posted a couple of weeks ago [1], and the FAQ [2] has a lot of information as well.For the source code sharing, we've talked with lawyers and are inclined to no longer require the NDA/NCC for privacy reasons shared with us before (signing requires identification), but instead use a source-available permissive license that doesn't allow competition, like PolyForm Shield [3] (we do still have about 6 months before finalising a decision, here).This does come with a lot more risks for us (it's harder to track down if someone publishes the code or uses it against the license), but given we've already passed 100 monthly active accounts, we're feeling more confident it's an acceptable risk.The plan is to give logged in accounts (who are 12 months old or more) a way to download a ZIP of the current code base that's in the server.Obviously there's no easy way to prove that's the case, but we're open to ideas/suggestions if someone here has them.[1]: https://theprivacydad.com/interview-with-the-engineer-of-uru...[2]: https://uruky.com/faq[3]: https://polyformproject.org/licenses/shield/1.0.0

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FL score

62

out of 100

Verdict

VALIDATE

medium confidence

Competition

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EU privacy-focused search engine with image search and URL rewriting, positioning against Kagi with source-available licensing and proof-of-work onboarding.

The pain

Users in EU want search without tracking, profiling, or ads. Kagi exists but is US-based, closed-source, and costs money. Google/Bing dominate but harvest data. DuckDuckGo is free but still relies on Bing results.

The gap

No EU-native, transparent, paid search alternative with local data residency and published source code. Kagi proved paid search has demand but hasn't saturated the market. Image search and URL rewriting are table-stakes features Uruky is adding.

Build angle

Continue building toward source-available release (6-month timeline is real). Focus on: (1) converting free trial users to paid subscriptions, 100 MAU is tiny, need 10x growth to validate unit economics; (2) proving retention and LTV before open-sourcing; (3) clarifying data residency and GDPR compliance as differentiator vs Kagi; (4) testing if proof-of-work captcha actually reduces spam or just annoys users.

Strengths

  • Founder has technical credibility and transparency (published interview, public roadmap)
  • EU regulatory tailwind, GDPR, DMA, and privacy sentiment favor local alternatives
  • Proof-of-work onboarding is novel friction that may filter for committed users and reduce bot abuse
  • Source-available licensing (PolyForm Shield) balances transparency with competitive moat
  • Image search + URL rewriting show feature parity thinking vs Kagi

Risks

  • 100 MAU is pre-product-market fit scale. No evidence of paid conversion rate, churn, or LTV. Could be 100 free-trial users who never pay.
  • Kagi already owns the 'paid search' narrative and has 100k+ users. Uruky is a direct clone with smaller network effects and brand recognition.
  • Source code release in 6 months creates existential risk: competitors fork it, or users wait for free version instead of paying. Licensing enforcement is hard.
  • Proof-of-work captcha is a UX tax. If it's annoying, it kills conversion. If it's trivial, it doesn't stop abuse.
  • No clear go-to-market beyond 'privacy + EU + open source.' Kagi has the same positioning. What makes Uruky win?
  • Search is a scale game. Crawling, indexing, and ranking cost money. Unclear if 100 MAU generates enough revenue to sustain infrastructure.
  • Founder is solo or very small team. Scaling search requires hiring. No evidence of funding or runway.

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