Adblock-rust Manager – Firefox extension to enable the Brave ad blocker

Firefox 149 ships adblock-rust (Brave's Rust engine, MPL-2.0) completely disabled with no UI. It's controlled by two about:config prefs with no WebExtension API, so you can't touch them programmatically from a standard extension.This extension gives it a UI: ETP toggle (via browser.privacy API, instant), filter list manager with clipboard helpers for the manual about:config steps, and 8 preset lists. You can also add your own if you so desire.

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FL score

42

out of 100

Verdict

SKIP

medium confidence

Competition

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Trend

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A niche Firefox extension that wraps Mozilla's disabled ad-blocking engine with a UI, solving a problem only power users know exists.

The pain

Firefox 149 ships adblock-rust disabled with zero UI and no WebExtension API access, forcing technical users into manual about:config editing to enable ad blocking via Brave's engine.

The gap

Mozilla disabled the feature but didn't remove it; there's a capability gap between what's shipped and what's accessible. The extension bridges this but only for users aware of the limitation.

Build angle

Start by validating demand: survey Firefox users on r/firefox, HackerNews, and privacy-focused communities. If >500 genuine users express interest, build a polished v1 with preset lists + custom list support. Monetize via optional donations or premium filter curations.

Strengths

  • Solves a real technical problem for privacy-conscious users
  • Leverages Mozilla's own open-source engine (MPL-2.0)
  • Low competition, highly specialized niche
  • Clear technical feasibility (browser.privacy API exists)
  • Potential to become standard tool in privacy community

Risks

  • Extremely small addressable market (power users + privacy advocates only)
  • Mozilla could re-enable the feature or change APIs, killing the product
  • Requires ongoing maintenance as Firefox versions evolve
  • No clear monetization path for such a niche tool
  • Awareness problem: users don't know they need this
  • Potential trademark/brand sensitivity with Brave association
  • One-time install, low retention, not a recurring engagement product

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