Dull – Instagram Without Reels, YouTube Without Shorts (iOS)

I kept deleting and redownloading Instagram because I couldn't stop watching Reels but needed the app for DMs. Tried screen time limits, just overrode them. So I built this.Dull loads Instagram, YouTube, Facebook, and X and filters out short-form content with a mix of CSS and JS injection. MutationObserver handles anything that lazy-loads after the page renders, which is most of the annoying stuff since these platforms love to load content dynamically.The ongoing work is maintaining the filters. Platforms change their DOM all the time, Instagram obfuscates class names, YouTube restructures how Shorts appear in the feed, etc. It's a cat-and-mouse thing that never really ends.Also has grayscale mode, time limits, and usage tracking.Happy to answer questions.

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FL score

82

out of 100

Verdict

BUILD

high confidence

Competition

14

competitors found, emerging market

Trend

No signal yet

An iOS app that selectively removes Reels, Shorts, and other addictive short-form content from social media feeds, allowing users to retain essential app functionality.

The pain

Users are addicted to short-form video content (Reels, Shorts) on platforms like Instagram and YouTube, leading to wasted time and loss of focus. They cannot simply delete the apps because they need them for other essential functions (e.g., DMs, watching subscribed channels). Existing screen time blockers are too restrictive, blocking entire apps when only specific content needs filtering.

The gap

There is a significant gap for a highly targeted solution that filters *specific types* of addictive content *within* social media apps, rather than blocking the entire application. Current general-purpose blockers are too blunt and often overridden due to their all-or-nothing approach, leaving a specific user need unmet.

Build angle

Develop an iOS app that uses CSS/JS injection and MutationObserver to dynamically filter out short-form content (Reels, Shorts) from Instagram, YouTube, Facebook, and X feeds. Focus on robust, continuous maintenance to adapt to platform changes, offering a premium experience beyond general blockers.

Strengths

  • Addresses a deeply felt, specific pain point (addiction to short-form content while needing other app features).
  • Clear differentiation from existing general-purpose app/website blockers.
  • Founder has already built and shipped an MVP, proving feasibility and passion.
  • Strong demand and willingness to pay signaled by competitor revenue and user frustrations.
  • Market for digital well-being and attention management is growing.

Risks

  • Ongoing technical maintenance burden due to frequent DOM changes by social media platforms (cat-and-mouse game).
  • Potential for platform owners to intentionally block such content filtering methods.
  • User acquisition could be challenging in a crowded digital well-being space, despite the niche.
  • The value proposition hinges on continuous, flawless content filtering, which requires constant vigilance.

Next steps

  1. Gather user feedback on the existing MVP to refine filtering effectiveness and identify additional platforms/content types.
  2. Validate pricing tiers and subscription models with target users.
  3. Explore community building and content marketing around 'digital detox' and 'focused social media use' to reach target audience.
  4. Document maintenance processes and consider automation strategies for adapting to platform changes.

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