Anyone else tired of brands discontinuing your favorite everyday items?

Hi everyone, 1 I've run into the same problem over and over again. When an item wears out, I can't buy the exact same one anymore. It's been discontinued. Or it has been changed while keeping only the same name.2 I assume this isn't only my problem. I've heard many stories about people not being able to buy the same shoes, T-shirt, perfume, or jacket again.3 I understand why manufacturers do this. I have no questions for them. What matters more to me here is us — customers, or simply people. And I started wondering: what could be done to support a customer's choice for years?4 This is where I want to bring concepts from software and hardware engineering into the clothing industry — LTS and APIs. What if we freeze the standard and support it? We already have things like SATA or CPU sockets. Why not build a similar concept for clothing? Then the API at the point of contact with the customer is divided into a physically immutable part (color, material, design) and a flexible part (logistics, ingredients). Let's start with the simplest base — a T-shirt. Why not give it LTS support? The idea is that the exact same T-shirt could be sold for 1, 5, or 20 years.5 Where does my logic break down? What am I overlooking? Are there any similar projects? And would you become a customer of such a company?Thanks.

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FL score

35

out of 100

Verdict

SKIP

high confidence

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A platform to guarantee long-term availability of specific clothing items by locking manufacturers into multi-year production commitments.

The pain

Customers experience genuine frustration when favorite items get discontinued or reformulated. This happens repeatedly across shoes, shirts, perfumes, and jackets. The emotional cost is real, people develop preferences and want consistency.

The gap

The idea conflates two separate problems: (1) customer desire for product consistency, and (2) manufacturer incentives to innovate and refresh lines. The proposed solution, treating clothing like CPU sockets with standardized specs and long-term support, doesn't address why manufacturers discontinue products in the first place.

Build angle

Start by validating whether customers would actually pay a premium for LTS guarantees. Test with a single SKU (one specific t-shirt) and measure: (a) willingness to pay 20-30% more upfront, (b) actual repeat purchase rates over 2+ years, (c) whether the 'same product' claim matters more than just having access to similar alternatives. Only then approach manufacturers with demand data.

Strengths

  • Identifies a real, recurring customer frustration with emotional resonance
  • The LTS analogy is creative and could resonate with engineering-minded early adopters
  • Low barrier to test with a single product and small manufacturer partnership
  • Potential niche market in sustainability-conscious consumers who value durability

Risks

  • Manufacturers discontinue products because demand drops, materials become unavailable, or production costs rise, not because they enjoy disappointing customers. Forcing LTS support doesn't solve these economics.
  • Fashion and apparel are driven by trend cycles. A 5-year guarantee on a t-shirt design conflicts with how the industry operates. Manufacturers won't accept this constraint without massive price increases.
  • The 'API' framing is technically elegant but misleading. Clothing isn't modular like hardware. You can't swap components. The analogy breaks down immediately.
  • No clear revenue model. Who pays for the guarantee? If customers pay upfront, you're just a pre-order platform. If you absorb the risk, you're exposed to manufacturer bankruptcy or material unavailability.
  • Existing solutions already exist: buy multiple copies, find secondhand markets, or accept that preferences change. The problem may not be as acute as it feels to the founder.
  • Scaling requires negotiating with hundreds of manufacturers who have zero incentive to participate. This is a chicken-and-egg problem with no clear path to critical mass.

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