Is $300/HR too low these days for custom full stack?

Background. I'm a solo dev. I used to just bid contract jobs at around 25% less than where I used to work. So back in 2008 I would bid $75k to go solo on a job I knew my former employer would charge $100k for. I switched to an hourly rate around 2012 because I was tired of re-negotiating over every new feature (or what constituted a feature). At that point I just did an estimate, backwards from my job rate, and settled on $75/hr. Since then I've increased to $300/hr.But even back then, in 2012, I knew freelance consultants who specialized in something like Salesforce setups, who would come into someone's office and charge $450/hr to be there.Is $300/hr stupidly cheap now? I also know which code I could write with LLMs but I never check in LLM code. I could, but that would be cheating. I spend the hours writing code by hand.I'd like to hear from anyone in a similar position.

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FL score

25

out of 100

Verdict

SKIP

medium confidence

Competition

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Trend

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A solo developer questioning their hourly rate is seeking validation, not proposing a scalable business idea.

The pain

Solo dev uncertainty about pricing power in an AI-augmented market; concern that manual coding at $300/hr is undervalued relative to specialist consultants charging 2-3x more.

The gap

This is a personal pricing question, not a business idea. No product, service offering, or scalable model is being proposed, just rate anxiety.

Build angle

If reframed: A productized service (e.g., 'AI-Assisted Custom Full Stack Development' with transparent LLM + human hybrid model) or a rate-benchmarking tool for freelance developers could have merit. But the current framing is introspective, not entrepreneurial.

Strengths

  • Honest self-reflection about market positioning
  • Awareness of competitor pricing (Salesforce consultants at $450/hr)
  • Demonstrated track record (15+ years, $75→$300/hr growth)
  • Ethical stance on LLM usage shows integrity

Risks

  • No business model proposed, this is a pricing question, not a venture idea
  • Solves a personal problem, not a market problem
  • Lacks scalability (solo dev by definition)
  • Confuses 'Am I underpriced?' with 'Is this a business opportunity?'
  • No clear customer acquisition, retention, or growth strategy
  • Ethical concern about LLM code could become a competitive disadvantage if competitors adopt it

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